Market Report: February 2024

Click the thumbnails to view full-size charts

177 visitors counted on 2/10/2024
43.5% of visitors were surveyed
39% requested the newsletter
92% live in Wake County
65% visit the market at least once a month
50% get their WWFM news from either Facebook or the Town of Morrisville (25% each)

Browsing! Only 12% of respondents preferred a quick trip to a few specific vendors. Nearly 40% said they like to browse all the offerings when they visit. And most said they shop year-round.
Community! The most popular non-food amenity people listed was our community partner/ special guest tents, with Music at the Market coming a close second. “Friendly, inclusive atmosphere” got the nod for what WWFM does best.
Vendors! Customers raved about our amazing vendors in almost every question, from general comments about variety, diversity, quality, freshness, and shopping local; to calling out specific “can’t miss” vendors and product categories.

More Vendors! A combined 52% of responses referenced growing our vendor community in one way or another — and that’s not even counting the chants of “Food Truck! Food Truck!” Fruit, organic, hydroponic, spices, cheese…. you name it, we heard it. And the most-requested category with almost 20%? Produce!
More Music! Customers loved our Music at the Market program, especially when it gets them face-to-face with a slate of eclectic, high-quality local musicians.
More Amenities! The Healthy Food Hub was seen as a great location, but respondents thought more lawn seating, expanded parking, improved signage, and a more convenient porta-potty would make it even better.

More Activities! The lawn games and Kids’ Tent were a hit, but market-goers also requested more programs like yoga and Education Garden classes, plus activities for all ages. We even got suggestions for ways to include our 4-legged customers!
Better Advertising! Apparently, we might be the best-kept secret around. Customers encouraged us to expand our advertising footprint and partner with local publications and organizations to spread the word.
More Surveys! Just kidding. Although we did receive a compliment on our “great surveys” under Things We Do Well, so…

Priority 1: Recruitment! Our customers want to see this market grow, and so do we. In the coming year, we’ll work to identify and recruit vendors who uplift our community and market vision. If you know someone who might be a good fit, please don’t hesitate to send them our way.
Thank you, Morrisville! We already appreciated all the Town does to provide and maintain our Market site, but who knew their boosting our social media posts would have such a huge effect?!
Volunteers Needed! WWFM runs on volunteer power, and expanding our activities, amenities, and vendor base will take a lot of it. We plan to explore community partnerships and sponsorships, as well as individual buy-in, to meet our goals.

Thanks for being part of WWFM!